12:42 PM
starwin
In a bid to make the best of the lucrative market, read the US audiences, Rakesh Roshan and Karan johar have come with potential resolutions. The films will be made the way Indians like it, with songs, melodrama etc but for the foreign audiences, some of the scenes will be cut and reshot to pander to the sentiments of the US market
For instance, Rakesh Roshan’s Kites that is directed by Anurag Basu that releases on May 21, will have a 118 minute version for the Indian market and the NRI markets. But there will also be a shorter crisper version of Kites for 90 minutes, edited under the supervision of the director Brett Ratner of Rush Hour fame and targeted at mainstream US audiences. This shorter version will have one less osng, fewer dialogues, voices dubbed into US accented English
Karan Johar, happy with the phenomenal success of My Name is Khan in the overseas Indian market will now prepare the international version of My Name is KHAN. But do you think editing films and chopping runtime of their films to suit the US market is a good idea? We don’t think so, it is like apologizing for their films, unless of course, they are badly made. What do you think, guys?
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