Wednesday, December 15, 2010

Bollywood Movie Trends of 2010

Bollywood had an average run in 2010; there were some reasons to smile and many reasons to frown. Several big banners flopped and the so-called established directors who were known to guarantee hits found themselves fizzling out of luck. Some of the major flops of Bollywood 2010 were Kites, Raavan,We are Family, Jhootha Hi Sahi and Guzaarish. Let us go over to the good news for Bollywood in 2010.

For the first time in Bollywood history, two movies Dabangg and Golmaal 3 crossed Rs. 100 crore mark. Another congratulatory thing is My Name is Khan becoming the biggest overseas Bollywood hit ever with Rs. 99,00,00,000 from US, Canada, U.K. and Australian markets. Give below is the a brief look back at the timeline to see how Bollywood fared in 2010.

The year began on a less impressive note with both romantically themed films, Chance Pe Dance and Pyaar Impossible flopping in the month of January. On January 22, Salman Khan’s much-hyped Veer (which he had scripted) released and flopped. Zarine Khan was noticed though, for her flawless skin and Katrina Kaif like resemblance. Finally, there was some respite on January 29, when Ishqiya and Rann released. While Rann flopped, Ishqiya powered by Vidya Balan’s sex appeal and a goofy kidnap plot turned to be the first above average performer of the year.

Bollywood hit it big with My Name is Khan that released on February 12, amidst controversy. The outskirts of the theater resembled a war-like zone as the government gave high security to theaters in Mumbai, following threats by political factions to stall the release of the film. The movie was a thumping success in India as well as overseas. The same month, Atithi Tum Kab Jaogey and Karthik Caling Karthik released, the former did business comparable to Ishqiya, while Karthik Calling Karthik was average.

In the month of March, there was nothing noteworthy except for Love Sex aur Dhokha and Well Done Abba; while the first one was average, the second one flopped. The noteworthy releases between April and May were Shaapit, Phoonk 2, Housefull, Kites, Badmaash Company and Prince. Except for Housefull, the rest flopped. The three horror films, Shaapti, Phoonk 2 and recently, a tackily made Hissss, met with a horrific fate, indeed.

In the month of June, Bollywood got one of its biggest hits of the year,Raajneeti when it released on June 4. Two weeks later, on June 18, the much anticipated Raavan directed by Mani Rathnam flopped.

July to September was the best phase for Bollywood in 2010. The biggest hits were I Hate Luv Storys (July 2), Tere Bin Laden (July 16), Khatta Meetha(July 23), Once Upon a Time in Mumbai (July 30), Peepli Live (August 13) and finally the mother of all blockbusters, Dabangg (September 10). One of the biggest upsets was Karan Johar’s We are Family that released a week before Dabangg.

From October, flops began their torrential downpour in Bollywood. Some of the flops included Crook (October 8), Aakrosh(October 15), Hissss and Jhootha Hi Sahi in October 22, Action Replayy (November 5), Guzaarish (November 19), Allah Ke Bandey and Break ke Baad (November 26), Khelein Hum Jee Jaan Se and Raktha Charitra (December 3) and No Problem in December 3. The only hit in this period was Golmaal 3! What a tragedy!

From the above trends in Bollywood 2010, we can safely say that movies that entertained ruled, while those which were content heavy or had too much razzmatazz without content also flopped. 2010 was one of the worst years for romantic Bolllywood films. Kites, Chance Pe Dance, Anjaana Anjaana flopped; the only decently performing romantic film being Band Baaja Baarat(December 10), starring Ranveer Singh and Anushka Sharma.

Let us know take a brief look at Bollywood movie trends of 2010:

Formula film with dialogues that have mass appeal: Dabangg at its heart, is just another old formula film but with the super prowess of Salman Khan, cool action and uber-cool lines, it became a milestone movie. This one had everything: masala, item number, romance, action, comedy and a convincing climax. So lovable was the treatment, that the classes and critics were ready to forgive Salman’s shirt tearing away and coming back in one piece,later. Moral of the story: Star power rules and the formula masala film never goes out of the fashion.
1. Year of comedies: In 2010, the comedies were purely slapstick. Not exactly a good year of humor, the content relied on slaps and loud screaming to elicit laughter. Golmaal 3 and Housefull were successful in their attempts, while No Problem had to bite dust. Genuinely funny films like Phas Gaya Re Obama were appreciated.

2. Small is Big: 2010 saw upsets by some of the biggest directors, while first-time and relatively new directors impressed a legion of fans with their low budget-rich content films. Some of the small budget Bollywood films in 201 that hit a chord with the audiences included Phas Gaya Re Obama, Tere Bin Laden, Ishqiya, Peepli Live, Udaan Khichdi and Athiti Tum Kab Jaoge.
3. Year of small town based films: Ishqiya, Raajneeti, Peepli Live, Aakrosh and Phas Gaya Re Obama were also thematically based in villages and small towns.
4. Year of thrillers: There were quite a few thrillers in 2010 which did really well, including Raajneeti, Ishqiya, Karthik Calling Karthik and Once Upon a Time in Mumbai. Thrillers like Aakrosh and Khelein Hum Jee Jaan Se flopped due to heavy content, while a shocking lift from Phone Booth, 'Knockout' bit the dust. See the list of Bollywood movies plagiarised from Hollywood and foreign films


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