Dhoom (1994) changed the way a Bollywood movie would end. The funked beats of Dhoom Machale sung by Tata Young was reserved for the end credits. This was a clincher as the sensuous video of Tata Young romancing with the three hunks, Abhishek Bachchan, John Abraham and Uday Chopra kept the viewers grounded till the very end. Since then, Bollywood has followed the policy of "saving the best for the last". Bollywood movie producers keep their trump card song or the remixed version of the song at the end of the movie, to appear in sync with the credits.
Movies like Zeher, Life in a Metro, Heyy Babyy, Bhool Bhulaiya, Jab We Met Welcome, De Taali and Race among many had their best songs or remixed versions in the end. Almost all of them have an exclusive video shot for the prized number. The latest one to join the fray is the Snoop Doggy Akshay Kumar number of Singh is Kinng(title song) reserved for the end. The idea is to make people stay and wait for their favorite number. For instance, the Singh is Kinng number adn the Mauja Hi Mauja number of Jab We Met were hot favorites and people who may not have liked the movie would still wait till the end, so that they could see the song picturization. Also according to the producers of these movies, item numbers or such special numbers cannot be placed in the movie, because it could hamper the flow of the film. So they believe in keeping such songs and their videos for posterity. On the flip side, people can also be turned off while seeing the best song relegated to the end.
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